The Comfort Revolution: Why Wirefree Bras Have Won Approval!

The Journey Towards Comfort

When it comes to bras, comfort is paramount. The increase of wirefree bras signals a major shift that offers support and style without the perceived discomfort of underwires. During Covid19 it made sense that if we had to Work From Home, we should feel comfortable; we hung up the suits, hid the heels and let the hair down. And without wires to worry about, washing our bra was a breeze.

According to recent surveys, 74% of women would choose a non-wired bra if it provided acceptable support, and 63% feel relieved when taking off their bras at the end of the day. Wirefree bras now come in various styles, all catering to different needs and preferences.

Gentler on sensitive areas, wirefree bras are helpful for body changes like pregnancy, weight fluctuations, or post-surgery recovery. They offer unrestricted flexibility, allowing for natural movement throughout the day. There may be health issues for some women when underwires sit on the lymphatic system beneath the breasts causing discomfort, particularly as we age.

FULL CUP WIREFREE BRAS

For larger busts, wirefree full-cup bras provide support by using advanced materials and construction techniques. Strategic panelling, reinforced seams and innovative fabrics ensure a flattering silhouette without sacrificing comfort. A bra’s primary support comes from the band around the ribcage, not the underwire. Modern designs incorporate broad straps, reinforced panels and moulded cups to provide lift and support for various bust sizes.


♦  Anita Jana Comfort Cotton Bra - Skin (12D – 24E)

The high cotton content (80%) provides coolness and the wide softly padded straps ensure a noticeably supportive comfort. Seamed, 3-part cups offer a flattering silhouette and are lightly reinforced for effective all-day hold.

  • Anatomically shaped underbust band prevents pressure on the stomach
  • Wide, softly padded front straps help relieve shoulder and neck stress
  • Straps adjust in the back with plastic hardware that is nickel-free and ultra-flat

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♦  Nala Support Wirefree Bralette - Licorice (8DD – 22G)


This bralette provides plenty of support without the need for wires. Designed to sculpt and enhance your natural shape, perfect for everyday uplift or just lounging around, it is intended to provide a more natural shape.

  • Plunging neckline
  • Adjustable straps
  • Fully lined, supportive cups

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WIREFREE SPORTS BRAS

Wirefree Sports Bras are designed for active lifestyles, combining support with breathability. Created with innovative fabrics that wick moisture, they provide comfort, support and stability during workouts, whether you’re running, practicing yoga, or hitting the gym.


♦  Freya Active Dynamic Non-Wired Sports Bra – Jet (6D – 18H)

Voted by Women's Health Magazine as the best tailored support bra for big boobs, the non-wired soft cup sports bra is incredibly comfortable and features double layered cups for amazing support and shaping.

  • Soft fabric to reduce friction against the skin
  • J-hook for racer back style option
  • Padded adjustable straps for extra comfort

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♦  Anita Momentum Wirefree Sports Bra – Black (8D – 22E)  


Maximum support with ultimate comfort, this sports bra is perfect for high-intensity workouts. It has breathable high-tech fabric that helps transport moisture away from your body. Providing maximum support, the fully padded and adjustable support straps relieve strain on the neck.

  • Moulded, wirefree cups provide firm support even in the larger sizes
  • Cushioned shoulder straps taper into elastic straps that adjust at the back
  • Hook and eye closure at the back

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♦  Ulla Kate Wirefree Sports Bra – Black (10D – 22KK)

A super supportive sports bra in a wide range of sizes, its non-wired with side support panels for added shaping and control. The upper cups are layered with tulle which moulds to your body for extra comfort.

  • Soft cup
  • Wide comfort straps
  • 50% polyamide - 30% polyester - 15% elastane - 5% latex

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FRONT OPENING WIREFREE BRAS

Front Opening Wirefree Bras are ideal for women with mobility challenges, they remove the struggle of reaching behind to fasten clasps, these bras make dressing easier and far more comfortable.

♦  Susa London Front Fastening Wirefree Bra (14D – 22F)  

This front fastening wirefree bra is extremely convenient, with the clasp positioned at the front, it has beautiful lace detailing on the side. Extremely comfortable with adjustable straps.

  • Convenient front clasp
  • Adjustable straps
  • Available in two colours: Nude and White

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WIREFREE MATERNITY BRAS

During pregnancy breasts will grow and change shape. Most women will go up at least one full cup size during their pregnancy and as the rib cage expands a larger back band size maybe required. Many women decide that wirefree bras work best for them, and then after the milk comes in and they are getting back to wearing normal clothing they swap to flexi-wire to provide bust separation and definition.


♦  Hotmilk Show Off Nursing Bra – Ivory (10D – 20H)

Perfect to wear under simple clothing or every day for a light and comfortable option. This style is designed with an A-frame for support and discreet feeding. A beautiful stretch lace lines the top of the cup to disguise fluctuations in fullness. It has cotton lined straps for added comfort and easy to manoeuvre drop down cups.

  • Wire-free style for comfort and support
  • Gorgeous lace and bow detailing
  • Wider straps on the larger cups for added strength

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♦  Royce Blossom Nursing Bra – Black (10D – 20HH)

A flexible, stylish, wire-free and oh-so-comfortable bra, cleverly designed with unique features to fit and support Mums all the way through pregnancy and breastfeeding. Featuring hidden cords that enables ruching in centre front, easy-opening drop cup clips and cotton lined cups.

  • An innovative inner foam sling provides support for the bust
  • Super-soft, stretchy fabric allows
  • Triple cup sized for an easy fit that adapts to you


ZoomFit - get an expert fitting from the comfort of your own home

Would you like to discuss your fit issues or get help with selecting the right style in real time? Book a one-on-one private Zoom session with an experienced Brava fitter in the comfort of your own home.


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